10 SEO best practices for Google and AI search
SEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic one.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
Internal links: ultimate guide + strategies
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
We rebuilt SEOquake, Semrush’s free SEO Chrome extension
Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
18 SEO KPIs to measure organic & AI search performance
Relevant SEO KPIs to track include AI visibility, keyword rankings, organic traffic, and brand mentions.
AI keyword research: How to use free chatbot tools
We tested 5 free chatbots for AI keyword research. See how they performed and how to validate their suggestions with real search data.
Topical Gravity: Why topics are the new unit of your search strategy
Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.
What is organic traffic? (And how to increase it)
Organic traffic is the visitors who land on your site through unpaid search results. Increase yours in 5 steps.
Keyword cannibalization: How to find, fix, and prevent it
Keyword cannibalization occurs when pages on a site target the same keyword. They can affect your rankings and AI citations. Here’s how to fix them.
How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.