AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages
We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.
SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
SEO Split Test Result: Adding Month and Year to Page Title
We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.
How to Come Up with New Ideas for SEO Tests
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.
Zero-Clicks Study
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
SEO Split Test Result: Matching the H1 with the Title Tag
Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.