AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
The Unique Rank Volatility Patterns of the August 2023 Core Update
On August 22, 2023, Google announced the release of its August 2023 core update. The rank volatility trends surrounding the update were unprecedented, which makes diving into this update particularly interesting.
Revamp Product Listings for SERPs with These Ecommerce Insights
Expand your ecommerce business to Google SERP features to help increase revenue. Learn about each product-oriented Google SERP feature and how they perform on desktop and mobile. Read our study to learn more.
Sharpen Your Ecommerce Business with Amazon Funnel Insights
Win on Amazon with actionable insights into the Amazon customer funnel. Learn how your customers browse, make purchase decisions, and when they‘re most likely to convert. Read the study to learn more.
How UHS Uses Semrush to Elevate Digital Marketing Team’s Performance
We run all our digital marketing projects with Semrush. We started with three colleagues using Semrush, and now we are up to 11.
SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages
We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.
SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema
We used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.