How to conduct an AI visibility audit with Semrush
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
AI citation outreach: a Semrush & Claude workflow
AI answers pull brand facts from the pages they cite. Use Semrush data and Claude Code to get on those pages.
What is agentic SEO? 8 workflows run on a live site
Agentic SEO hands defined workflows to an AI that pulls its own data. See the free Claude setup we used.
Semrush MCP use cases: 16 prompts for Claude or ChatGPT
Copy-paste Semrush MCP prompts for keyword, competitor, content, and reporting work, tested on a live site.
How to measure AI share of voice using Semrush
Learn how to measure your AI share of voice in AI search with Semrush, so you can start improving it.
Why Brand Positioning Is Now an AI Search Variable
AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility.
The 8 best AI visibility tools to win AI search in 2026
Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.