Where does AI get its information? And how to get cited
AI gets information from channels like training data, live online information, and licensing partnerships.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
How to use AI tools for competitor analysis in 2026
ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.
18 SEO KPIs to measure organic & AI search performance
Relevant SEO KPIs to track include AI visibility, keyword rankings, organic traffic, and brand mentions.
Enterprise SEO: What it is & how to build a winning strategy
Enterprise SEO involves optimizing a website’s visibility at scale, using templated and automated approaches.
How to rank in ChatGPT search: 8 steps to improve visibility
Rank in ChatGPT search by making your content easy for AI systems to extract and by building off-site consensus.
Why is SEO important? 11 reasons it still matters.
SEO improves your online visibility + complements answer engine optimization. Here’s why it matters in 2026.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.