What is organic traffic? (And how to increase it)
Organic traffic is the visitors who land on your site through unpaid search results. Increase yours in 5 steps.
Carlos Silva leads the editorial pipeline for the English blog—coordinating writers, editors, strategy, and building AI workflows that boost content quality and AI visibility. With 10+ years of experience writing and editing across in-house and agency roles, Carlos blends content strategy, SEO, and AI to help marketers stay ahead of an evolving search landscape.
Expertise
- content writing
- content strategy
- content production
- ai
- content engineering
Education
- BA in Economics Management
Author
Local SEO keyword research: A step-by-step guide
Local SEO keyword research in six steps: find the terms customers use, validate intent, and improve visibility on Google Search, Maps, and AI answers.
Keyword mapping for SEO: Guide + free template
Keyword mapping is an SEO technique for assigning target terms to the corresponding pages on your site.
Contributor
What is a landing page? What to know + examples
A landing page is designed to drive one action. Here are 7 best practices to improve your landing pages.
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
12 SEO writing tips to earn visibility [2026]
SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.